Quick Fact – The Customer is an Ass

1947-1962 A wild burro sauntered into the popular gambling spot, the El Rey Club in Searchlight, Nevada at about 11 o’clock every morning. It approached the proprietor, Willie Martello, who always fed it something he had in his pocket. Then the donkey retreated back into the desert. Photo from freeimages.com: “The key is the donkey,”…

Cuban Casino Push

1952–1958 When Fulgencio Batista returned to power as president in Cuba in 1952, he aimed to foster a gambling empire from which he could generate revenue for his coffers. To facilitate casino development, he and his administration: • Restricted gambling licenses to hotels or nightclubs worth $1 million or more • Waived taxes, which were…

Quick Fact – Hit Them in the Pocketbook

1913 During an era of reform in the United States, the American-Hawaiian Steamship Company tried to discourage gambling by raising the freight rate on poker chips transported from New York to the West Coast by 50 cents. It bumped the cost from $1.75 to $2.25 per 100 pounds (from about $42 to $54 in today’s…

Golden Rooster: Advertising or Art?

1957-1962 Perhaps it was a bird-brained idea, perhaps not. In 1957, Dick Graves, the owner of the Nugget, in Sparks, Nevada, commissioned a handcrafted, solid gold rooster for display in one of his hotel-casino restaurants, the Golden Rooster Chicken House, then under construction. The final product was 9 inches tall and embodied about $40,000 worth…

Quick Fact – Mice and Men

1936 When brothers, Harold S. Smith, Sr. and Raymond A. Smith, opened a small casino called Harolds Club in Reno, Nevada, the main attraction was mouse roulette “where customers bet their small change on what color or number a scampering rodent would choose to rest up from his running,” wrote Robert Laxalt in Nevada: A…

Quick Fact – Diners and Casinos?

1968-1969 Can you imagine if Denny’s was in Nevada’s casino business? Well, it nearly happened.  In 1968 Denny’s Restaurants Inc. had reached an agreement to acquire Caesars Palace in Las Vegas but didn’t go through with it. The next year, it negotiated to acquire the corporation that owned the Cal-Neva Lodge in Crystal Bay (at…

Bucket Shopping: A Species of Gambling

1870s-1920s “I want to go short 1,000 bushels of December wheat, 1 cent on the bushel.” This $10 bet was typical back in the heyday of bucket shops in the United States, between 1870 and 1920. People wagered on the future prices of stocks, securities and commodities — grains, cotton, oil, etc. — without actually…

Quick Fact – Casino Trendsetter

  1941 Nevada casinos are known for their big-name entertainment, and it all started in the city of Elko. In spring of 1941, Newton Crumley, owner of the Commercial Hotel and its Monte Carlo Casino, engaged Ted Lewis, bandleader-singer-entertainer-popular radio star, to perform there for a week for $12,000 (about $196,000 today). Other stars who…