Bill Harrah Steals Harolds Club’s Ad Formula

1937-1970s For Harrah’s, which debuted in Reno in 1937 as a bingo parlor, extensive advertising was key to its growth into one of Nevada’s largest gambling empires by the 1970s.* However, owner/operator William “Bill” Fisk Harrah‘s approach to publicizing his clubs primarily was to copy what competitor Harolds Club already had done. “[Harrah’s] promotions were…

Quick Fact – Third Time’s A … Gamble

1969-1970 Casino magnate, William “Bill” F. Harrah, 58, married country artist, Bobbie Gentry, 27, in St. John’s Presbyterian Church in Reno, Nevada on December 18, 1969 with only members of the wedding party present. The union was Harrah’s third (of seven), Gentry’s first. The marriage lasted four months, with the couple receiving a divorce decree…

Murder Mystery at South Shore

1958-1959 Clarence Thayer grew ill with flu-like symptoms on Thanksgiving Day in 1958 while visiting his sister in Oakland, California. He was a well drilling contractor who lived in South Lake Tahoe. He and his wife Norma also owned a dry cleaning business that adjoined their home, which she ran and where he sometimes worked.…

Crime: The Harrah’s Holdup

1972-1973 Ladies and gentlemen, the story you are about to read is true. No names have been changed, as there were no innocents. This is the city, Stateline, Nevada. It’s the gambling mecca of Lake Tahoe. Most people visit it to recreate, but some go there to commit a crime. It was Tuesday, September 19,…