Bill Harrah Steals Harolds Club’s Ad Formula

1937-1970s For Harrah’s, which debuted in Reno in 1937 as a bingo parlor, extensive advertising was key to its growth into one of Nevada’s largest gambling empires by the 1970s.* However, owner/operator William “Bill” Fisk Harrah‘s approach to publicizing his clubs primarily was to copy what competitor Harolds Club already had done. “[Harrah’s] promotions were…

Murder Mystery at South Shore

1958-1959 Clarence Thayer grew ill with flu-like symptoms on Thanksgiving Day in 1958 while visiting his sister in Oakland, California. He was a well drilling contractor who lived in South Lake Tahoe. He and his wife Norma also owned a dry cleaning business that adjoined their home, which she ran and where he sometimes worked.…

Crime: The Harrah’s Holdup

1972-1973 Ladies and gentlemen, the story you are about to read is true. No names have been changed, as there were no innocents. This is the city, Stateline, Nevada. It’s the gambling mecca of Lake Tahoe. Most people visit it to recreate, but some go there to commit a crime. It was Tuesday, September 19,…

Bomb Extortion Plan Blows Up

1980 Thirty-five years ago, on August 27, an intricate bomb blasted a chasm that spanned six of the 11 floors of Harvey’s Resort Hotel at Lake Tahoe’s South Shore. The explosion hadn’t been intentional but, rather, the result of the best idea experts could conceive of to disarm the instrument. “To this day it remains…