Bill Harrah Steals Harolds Club’s Ad Formula

1937-1970s For Harrah’s, which debuted in Reno in 1937 as a bingo parlor, extensive advertising was key to its growth into one of Nevada’s largest gambling empires by the 1970s.* However, owner/operator William “Bill” Fisk Harrah‘s approach to publicizing his clubs primarily was to copy what competitor Harolds Club already had done. “[Harrah’s] promotions were…

It’s Finally Here!

Dear Subscribers, First, I’d like to thank you all for your readership and support. It means a lot. On another note, the gambling history book, A Bold Gamble at Lake Tahoe: Crime and Corruption in a Casino’s Evolution, is finally here! I offer you the first chapter below. The nonfiction book now is available for…

“Mod-Medieval” Costumes Serve as Lake Tahoe Hotel-Casino Work Uniforms

This is the third of a series of posts related to and leading up to the release on Dec. 6 of A Bold Gamble at Lake Tahoe: Crime and Corruption in a Casino’s Evolution by this author. The nonfiction book chronicles the often-unbelievable, conflict-filled early history of the Incline Village, Nevada-based hotel-casino that today is…

Lady Godiva’s Run at Lake Tahoe Hotel-Casino

This is the first of a series of posts related to and leading up to the release on Dec. 6 of A Bold Gamble at Lake Tahoe: Crime and Corruption in a Casino’s Evolution by this author. The nonfiction book chronicles the often-unbelievable, conflict-filled early history of the Incline Village, Nevada-based hotel-casino that today is…

Lawsuit: No Casino in My Neighborhood, Period

1945-1947 Ray Wherrit and Austin K. Wright of San Luis Obispo, California set out in 1945 to build a $120,000 hotel-casino in the Crystal Bay Park subdivision on the Nevada side of Lake Tahoe. The two had purchased five lots there for that purpose. In November, after hearing the details of the project, the Washoe…

Quick Fact – “Castle in the Sky”

1938 To draw guests, a 1938 newspaper ad for the new casino resort at Lake Tahoe in Crystal Bay touted the cinematic history of the land. It read, “All America enjoyed the beloved Will Rogers in the screen version of Frank Bacon’s Lightnin’. Calneva Lodge is built on the original location of this masterpiece —…