1961 This ad for the El Rey Club invited people to escape one sunny desert town (Palm Springs, California) for another (Searchlight, Nevada), as the enticement ran in the former’s newspaper, The Desert Sun. Owner Willie Martello began chartering groups of people to and from his casino this same year after he paid about $1 million of his…
1961 Dick Seller boasted that, within a year, a new luxury gambling resort would be built 100 miles from civilization, on a 100-acre parcel he owned (and named Holiday) in Humboldt County in Nevada’s desert near Highway 140 and the Oregon border. As for whether it would be successful, he said, “Look at Jackpot,” referring…
1961 A Southern Nevada business offered to teach individuals, for a flat fee of $3,000 ($24,000 today), various ways to successfully cheat slot machines. Photo from freeimages.com
1961 It was hot inside and outside Harolds Club in Reno, Nevada on a Wednesday afternoon in the early summer of 1961. Indoors, people gathered around to watch high-roller Lonnie Joe Chadwick on a winning streak. In his two-day spree playing 21, he already had cashed in about $30,000 to $50,000 ($239,000 to $398,000 today)…
1961 In Nevada, where casino operators can employ shills to play in their clubs, it was established that a licensee may not act as a shill, gambling in their own establishment. Their spouse can’t either unless playing with money other than the licensee’s personal funds. Photo from freeimages.com: by Tanya Harding