An Offer That Was Refused

1953 Harrah’s Club in Reno, Nevada proposed, to event officials, the casino host an exhibit about gambling at the California State Fair. With a backdrop of silver dollars, the display was to contain gambling equipment and pamphlets on how to play various games, among other items. The idea went over about as well as the…

Gambling on Live Dog Races in Nevada

1938-Today Bets placed, spectators occupy the stands, waiting. Anticipation, excitement fill the air. Finally, the get-ready bell dings, and the crowd quickly quiets. The start signal sounds. The gates open. Out lunge the competitors, into an immediate sprint. Hunting instinct kicks in. They deftly chase a single lure, sometimes a hare, unaware it’s fake. Muscles…

Bill Harrah Steals Harolds Club’s Ad Formula

1937-1970s For Harrah’s, which debuted in Reno in 1937 as a bingo parlor, extensive advertising was key to its growth into one of Nevada’s largest gambling empires by the 1970s.* However, owner/operator William “Bill” Fisk Harrah‘s approach to publicizing his clubs primarily was to copy what competitor Harolds Club already had done. “[Harrah’s] promotions were…

Illegal Bookmaking Enterprise Flourishes in the City of Souls

1949-1950 During the Prohibition years in California, 1919 to 1934, San Mateo County was a hotbed for illegal vices — gambling, prostitution and drinking. Even a Mobster, Hillsborough-based Sam Termini, said the county was the state’s most corrupt one in 1930. This was under the watch of James J. McGrath, the sheriff for 24 years…

Early On, The Louvre Suffers Typical Gambling Business Woes

1900-1906 A snapshot of six early years of one popular gambling-saloon in Reno, Nevada spotlights some of the problems these establishments routinely faced: on-site crime, financial troubles, crooked games and changes in both owners and gambling operators. Though the Louvre debuted in May 1897* at 22 E. Commercial Row in the then-called Marshall Building, it…

It Really Happened! Investigates: Who is “Johnny Ox?”

1903 “Accommodation for Johnny Ox,” a gambling-related headline in the Nevada State Journal, March 17, 1903, puzzled us. Curious (read: obsessive), we set out to decipher it. The brief news item relayed two gambling saloons in Reno — the Louvre and the Oberon — planned to build an upper level onto their one-story building in which…

Newsman Gets Burned for Reporting on Illegal Gambling

1935-1936 In about mid-December 1935, New York newspaper reporter Martin Mooney (1896-1967) faced serving his jail sentence during the upcoming holidays. His offense? Contempt of court for refusing to reveal to the local grand jurors the sources he’d used in an exposé on illegal gambling in New York City. “It won’t be so bad if…