Place For a Roaring Good Time

1949 The Smiths, who owned and operated Harolds Club in Reno, Nevada appropriately named their casino Roaring Camp. Generally, a roaring camp was “a gold-prospecting camp characterized by wild behavior, unrestrained drinking and gambling,” according to the Oxford English Dictionary. Specifically, Roaring Camp was an actual mining settlement in California’s Amador County, on the Mokelumne…

Bill Harrah Steals Harolds Club’s Ad Formula

1937-1970s For Harrah’s, which debuted in Reno in 1937 as a bingo parlor, extensive advertising was key to its growth into one of Nevada’s largest gambling empires by the 1970s.* However, owner/operator William “Bill” Fisk Harrah‘s approach to publicizing his clubs primarily was to copy what competitor Harolds Club already had done. “[Harrah’s] promotions were…

Gambling Cheaters Use Check Cop for Palming

\   “Whenever he gets in a fix, he reaches into his bag of tricks.” That statement not only applied to Felix the Cat but also held true for many gambling cheaters during the 19th and 20th centuries in the U.S. One of their go-to aids was called check cop or sure cop (“cop” meaning…

Quick Fact – Reno Casino Re-Opening

1947 The Golden Gulch casino re-debuted on June 27 under new management, that of James H. Lloyd. He’d had the gaming rooms and bar remodeled “with decorations featuring the ornate Victorian motif and stressing the ‘golden gulch’ theme” (Nevada State Journal, June 28, 1947). That night, all women guests were presented with a corsage of…

Men Please Do Not Apply

1937-1970 Card dealing was a male-dominated profession in Nevada’s casinos until 1937, when Harolds Club, in Reno, put the first woman at a 21 table to deal. Co-owner Harold Smith previously had been hiring women, mostly family members, for other jobs on the gambling club floor — chip stacking and roulette wheel spinning, for instance…