1890s-Today A way to drum up business for a failing zoo in the late 19th century, reportedly, quickly evolved into and, to this day, remains an enormously popular game of chance among Brazilians: jogo do bicho. Zoological Pursuit In 1884, Rio de Janeiro businessman João Batista Viana Drummond (1825-1897) purchased what remained of the Fazenda…
This is the first of a series of posts related to and leading up to the release on Dec. 6 of A Bold Gamble at Lake Tahoe: Crime and Corruption in a Casino’s Evolution by this author. The nonfiction book chronicles the often-unbelievable, conflict-filled early history of the Incline Village, Nevada-based hotel-casino that today is…
1937 An armored truck, accompanied by three deputy sheriff cars, was moving $262,000 (about $4.5 million today) the 15 miles from the Del Mar racetrack in California down the coastal highway to a San Diego bank. The money was the track’s share of one day’s parimutuel handle, or total amount wagered. This amount, from that…
1938 To draw guests, a 1938 newspaper ad for the new casino resort at Lake Tahoe in Crystal Bay touted the cinematic history of the land. It read, “All America enjoyed the beloved Will Rogers in the screen version of Frank Bacon’s Lightnin’. Calneva Lodge is built on the original location of this masterpiece —…
1958-1961 The Hacienda in Las Vegas, Nevada held an ongoing promotional contest at its golf course, which was widely advertised, even on the back of the postcard above. Participants would pay 50 cents (about $4.25 today) per attempt at a hole-in-one from 165 yards away, and the casino would award $5,000 ($43,000 today) to anyone who accomplished…
1972 Recognize these cars? A Pinto, Chevelle, Javelin and Datsun 240Z? Harrah’s hotel-casino in Reno, Nevada gave them away as well as cash in four weekly drawings for $35,000 worth of prizes ($205,000 today) over the winter holidays in 1972.
1950 Susan Wallace, a 24-year-old, “plucky blonde” who resided in Hollywood, California, needed money to further her opera studies (Nevada State Journal, Jan. 8, 1950). In early January, she sent telegrams to the casinos in Reno, Nevada — Harolds Club, Harrah’s Club, Bank Club, Club Cal-Neva, Palace Club, Riverside Hotel — asking if they’d be…
1940s-Today They’re one of a kind. Dazzling. Captivating. Iconic. Pure Nevada. They’re the mascots of the state’s gambling industry. They graced the facades of casinos in the gambling meccas, and some still do. Rather than merely signs, they’re like citizens, but atypical ones — larger, brighter and cartoony. Here’s a look at four of them:…
1967 When the owners of the Ponderosa — Reno, Nevada’s newest major hotel (at 515 S. Virginia Street, now the Wild Orchid) — were about to debut gambling, with a celebratory first throwing of the dice, they ran into a snag. It seems the casino bankroll was locked in the hotel safe … along with the safe key. Two…
1956 The Fremont in Las Vegas commissioned a large oil painting that depicted a “lady of chance” to grace a wall in its casino. The hotel-casino’s press agent, Shelly Davis, asked aspiring actress Sandra Giles to pose for the piece for renowned artist, Philip Paval. During the hotel’s grand opening, the piece of art was…