Place For a Roaring Good Time

1949 The Smiths, who owned and operated Harolds Club in Reno, Nevada appropriately named their casino Roaring Camp. Generally, a roaring camp was “a gold-prospecting camp characterized by wild behavior, unrestrained drinking and gambling,” according to the Oxford English Dictionary. Specifically, Roaring Camp was an actual mining settlement in California’s Amador County, on the Mokelumne…

An Offer That Was Refused

1953 Harrah’s Club in Reno, Nevada proposed, to event officials, the casino host an exhibit about gambling at the California State Fair. With a backdrop of silver dollars, the display was to contain gambling equipment and pamphlets on how to play various games, among other items. The idea went over about as well as the…

Gambling on Live Dog Races in Nevada

1938-Today Bets placed, spectators occupy the stands, waiting. Anticipation, excitement fill the air. Finally, the get-ready bell dings, and the crowd quickly quiets. The start signal sounds. The gates open. Out lunge the competitors, into an immediate sprint. Hunting instinct kicks in. They deftly chase a single lure, sometimes a hare, unaware it’s fake. Muscles…

Bill Harrah Steals Harolds Club’s Ad Formula

1937-1970s For Harrah’s, which debuted in Reno in 1937 as a bingo parlor, extensive advertising was key to its growth into one of Nevada’s largest gambling empires by the 1970s.* However, owner/operator William “Bill” Fisk Harrah‘s approach to publicizing his clubs primarily was to copy what competitor Harolds Club already had done. “[Harrah’s] promotions were…

Early On, The Louvre Suffers Typical Gambling Business Woes

1900-1906 A snapshot of six early years of one popular gambling-saloon in Reno, Nevada spotlights some of the problems these establishments routinely faced: on-site crime, financial troubles, crooked games and changes in both owners and gambling operators. Though the Louvre debuted in May 1897* at 22 E. Commercial Row in the then-called Marshall Building, it…

It Really Happened! Investigates: Who is “Johnny Ox?”

1903 “Accommodation for Johnny Ox,” a gambling-related headline in the Nevada State Journal, March 17, 1903, puzzled us. Curious (read: obsessive), we set out to decipher it. The brief news item relayed two gambling saloons in Reno — the Louvre and the Oberon — planned to build an upper level onto their one-story building in which…

Pharmacy Student Travels to Nevada for Exam, Leaves in Body Bag

1946-1947 When police arrived at the alley behind the Carlton Bar in Reno just after midnight on May 16, 1946, they found an unconscious man lying on the ground, covered in blood. An American Legion ambulance rushed him to Washoe General Hospital, where a medical team worked to save his life. Their efforts unsuccessful, though,…

The Brief Tale of Jokereno, Game and Club, in “The Biggest Little City”

1931-1932 In 1931, the year Nevada legalized gambling on a wide open basis, the state’s major metropolis Reno saw the introduction of the game of chance jokereno and the namesake place offering it commercially, the Jokereno Club. However, Lady Luck didn’t smile on either.   Giving It A Go Two East Coast men opened the…