1938
To draw guests, a 1938 newspaper ad for the new casino resort at Lake Tahoe in Crystal Bay touted the cinematic history of the land. It read:
“All America enjoyed the beloved Will Rogers in the screen version of Frank Bacon’s Lightnin’. Calneva Lodge is built on the original location of this masterpiece — half in California, half in Nevada.”
(The 1930 movie also starred Louise Dresser, Joel McCrea, Helen Cohan, Jason Robards, Sr. and Luke Cosgrave.)
Ad from the Nevada State Journal
