1938
To draw guests, a 1938 newspaper ad for the new casino resort at Lake Tahoe in Crystal Bay touted the cinematic history of the land. It read, “All America enjoyed the beloved Will Rogers in the screen version of Frank Bacon’s Lightnin’. Calneva Lodge is built on the original location of this masterpiece — half in California, half in Nevada.” (The 1930 movie also starred Louise Dresser, Joel McCrea, Helen Cohan, Jason Robards, Sr. and Luke Cosgrave.)
Ad from the Nevada State Journal
