
KENO Broadcasting Station License, 1941
1941
When Maxwell Kelch applied for call letters for his Las Vegas, Nevada radio station, he requested KLVN as a first choice and KENO as a second, certain the Federal Communications Commission (FCC) approve a gambling-related name.
The FCC apologetically notified Kelch that KLVN already was in use elsewhere so he’d have to accept using the alternative, KENO — what he’d wanted all along.


I grew up in Las Vegas. KENO was our main rock station.
That is so cool. I’m jealous.